ByLuke Lee
While many companies have tossed around a subscription model, there are not as many explanations to the reason why that model is ideal. True subscription models put the client or customer at the center. You see, the product itself is not the center of the arrangement, the goal of the client or customer is. Think…
ByLuke Lee
Explainer videos are short, engaging, and an excellent way to explain your company’s product or share your brand story. They target both visual and auditory senses, making them memorable and excellent tools for improving brand recall. People retain over 50% more information when it is presented to them as a combination of visual and verbal…
ByLuke Lee
Using video in your content marketing is a powerful strategy to promote your products or services and communicate your brand story. While the return on investment of video marketing is high, developing marketing videos is still time-consuming and demands skill, resources, and funds. It takes time and money to constantly create fresh and engaging video…
ByLuke Lee
To succeed in today’s business environment, you need to adopt modern marketing strategies and abandon salesy tactics that aren’t as effective as they once were. Overselling can drive consumers away. To increase the value of your company and acquire more customers, you need to build a strong, identifiable brand. Your brand represents your reputation, and…
ByLuke Lee
Whether you are experiencing a growth of traffic on your company’s website and the business is booming, or you are struggling to keep it together, each business still has room to improve. With the rapid advancement in nearly every industry, thanks to the Internet and digital technology, there are still efforts you can make that…
ByLuke Lee
Many marketing experts nowadays agree on one thing – the world of online content creation is at its peak, and now would be the perfect time to launch your animated video marketing campaign. Of course, the campaign should consist of many different content types. However, utilizing animated videos for business should be the highlight of…
